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★ ★ ★ ★ ★  For growing brands · Built for brands running ads

LX SHOPIFY THEME

LX SHOPIFY THEME

$200
$250 $200
Save $50 Sold out

An editorial, conversion-built storefront for fashion, beauty and lifestyle brands that are past launch and ready to scale.

  • Look like a premium brand from day one
  • Fast, responsive and mobile-first
  • One-time purchase · instant delivery
  • No code — launch in minutes
INSTALL
View demo store
The Essentials Guide

Included free · $47 value

The Essentials guide

40+ pages on launching your store the right way.

Look inside →

  • Instant download
  • Free lifetime updates
  • 14-day guarantee

How it works

After placing your order, you'll get an email with a download link—just download your theme, upload it to your Shopify account, and start customizing your store.

If you would rather the NTM team install and set up your theme, select the option on "installation' before you purchase.

Support

For any questions or concerns, you can get in touch with us via


Email: connect@ntmdsgn.io
Instagram: ntmdsgn

Terms & licences

This can be used for both personal and commercial purposes. For commercial use, it is limited to a single website.

If you need to use it on multiple sites, a separate license must be purchased for each one.

Images are for display purposes only and are not included.

No redistribution
No resale
Modifications allowed for personal use only.

Refund policy

✓ 100% MONEY-BACK GUARANTEE

We stand behind our promise:
LX will elevate your store's design and help increase conversions.
If, within 14 days of purchase, you can show it hasn't delivered, we'll refund your full purchase price.

How it works:

1. Submit your request within 14 days of purchase by emailing connect@ntmdsgn.io with your order number.

2. Show us the data — send before/after screenshots of your storefront and csv files of your conversion metrics (e.g., Shopify Analytics, Google Analytics) demonstrating no improvement.

3. We'll review and respond within 48 hours. If it's clear LX hasn't delivered as promised, we'll process your refund—no questions asked.

View full details

Testimonials

What store owners say

They helped me get everything set up

“I ran into a small issue while installing the theme, but I emailed the team and they got back to me super fast. They helped me fix it and even gave tips on how to customize it better.”
Alex

Super clean

“I was nervous about buying a theme, but this was definitely worth it. It looks way more expensive than it is.”
Leah S.

An instant upgrade for my store

“The LX theme made everything look so clean and elevated right out the gate. I barely had to tweak anything.”
Nava

Is LX right for you?

A great fit if

  • You're past launch and ready to scale
  • You're running ads or pushing social traffic
  • Strong photography is central to your brand
  • You sell fashion, beauty or lifestyle products
  • You want lookbooks and shop-the-look built in

Choose MX instead if

  • You're launching your first store
  • You want the simplest setup
  • You have a smaller catalog or a limited budget
Compare with MX

Why LX

How LX compares

There's a right choice for every stage. Here's an honest look at yours.

Free theme (like Dawn)Other premium themesLXCustom build
Price$0$200–$400 one time$200 one timeQuoted per project
DesignClean, but shared by many storesVaries by themeEditorial, built for strong photographyMade only for you
Selling featuresThe basics; apps fill the gapsVaries by themeSticky add to cart, quick add, hotspots and lookbooks built inWhatever you pay to build
CustomizingLimited without codeDeeper settingsNo-code editorUsually needs a developer for changes
LaunchFastDepends on setupSame day, or 48–72 hours with our setupSlower; typically much longer
SupportShopify's general supportDepends on the theme's developerEmail support, usually within 24 hoursDepends on your contract
Best forTesting an ideaEstablished brands comparing optionsBrands ready to look established without a custom budgetBusiness models themes can't support

Still testing your idea? Start with a free theme. It’s a smart move, and we’ll be here when you outgrow it.

Built into LX

The features you’d pay apps for, included.

Free shipping bar, cart upsells, countdown timers and more come with LX. Fewer apps to manage, and no extra monthly bills for these features.

  • Free shipping bar

    Shows shoppers how close they are to free shipping, right in the cart.

  • You may also like

    Suggests related products in the cart to raise order value.

  • Countdown timers

    Add urgency to real sales and launches with a built-in timer.

  • Sticky add to cart

    Keeps the buy button in reach as shoppers scroll.

  • Product hotspots

    Tag products on lifestyle images so shoppers can shop the look.

  • Quick add

    Shoppers add to cart straight from the collection grid.

You still need your Shopify plan. Theme updates are included free.

Install it yourself, or have us do it

Same theme either way. The difference is who does the setup.

Self-installSet it up for me
Price$200$500
Best forYou're comfortable in Shopify and want to start nowYou'd rather spend your time on the brand
Theme, tutorial and Essentials guideIncludedIncluded
Theme installed on your storeYou do it, with the video tutorialWe do it
Logo, colors and fontsYou add themWe add them
Product importYou do itWe do it
NavigationYou build itWe build it
TimelineSame day48–72 hours once we receive your content

What you get after you buy

Instant access

Instant access

Get your theme instantly via email!

Video tutorial included

Video tutorial included

Launch your store in minutes with our step-by-step setup guide.

Email support

Email support

A reply usually within 24 hours, from the team that built the theme.

Easily customize

NO CODE. NO STRESS. EASILY DESIGN YOUR STORE.

INCLUDED WITH THEME PURCHASE

The Essentials

40+ pages on photography, design, branding, copy, SEO, email, and a full launch checklist. Everything you need to go live with confidence, written after 100+ Shopify store builds.

Frequently asked questions

What makes the LX Shopify theme different from other premium Shopify themes?

LX is built for editorial, photography-led brands. It has built-in conversion features to help you sell more, including sticky add to cart, quick add, product hotspots and lookbooks, plus a no-code editor and email support from the team that built it.

Who is LX built for?

LX is built for scaling fashion, beauty, and lifestyle brands ready to invest in conversion infrastructure. If you're past the launch phase, have product-market fit, and want to maximize revenue per session, LX is the right tier. Brands typically upgrade to LX when monthly revenue exceeds $10K and they're spending on Shopify apps for conversion features.

How much does the LX theme cost?

LX is $200 (normally $250), a one-time purchase. Optional install and setup with NTM is $500 and includes theme installation, brand setup, product import, navigation build and launch readiness, within 48–72 hours once we receive your content.

What is a Shopify theme and how does it work?

A Shopify theme is a template that lets you design and run your e-commerce website on Shopify. Once you install LX in your Shopify account, you customize it with your brand colors, fonts, products, and layouts using Shopify's native theme editor. No code required. Most stores launch the same day. With NTM's setup service, LX is launch-ready in 48–72 hours once we receive your content.

Can I use LX Theme with my existing Shopify store?

Yes. LX works with any Shopify store on any plan—new or existing. You can install LX as an unpublished theme to preview and customize without affecting your live store, then publish when ready. Your products, customers, orders, and apps remain intact during the theme switch.

How easy is it to customize the LX theme

Very easy. LX includes unlimited customization— colors, fonts, layouts, sections, and more—all through Shopify's drag-and-drop theme editor. No coding required. You can rearrange page structure, add custom blocks, and build any layout you can imagine. For advanced customizations beyond the editor, NTM offers custom development services.

Is LX optimized for mobile devices?

Yes. LX is mobile-first by design. Every section, animation, and conversion feature is built for mobile performance first, then enhanced for desktop. Mobile load times target sub-1.5s Largest Contentful Paint on standard 4G connections. Most theme buyers research themes on mobile and complete checkout on desktop — LX supports both seamlessly across devices.

How do I install LX after purchase and receive the theme files?

After purchase, you'll receive instant access to the LX theme files via email. The file is a Shopify-compatible .zip you upload directly to your Shopify admin under Online Store → Themes → Upload theme. Installation takes under 2 minutes. Detailed setup documentation and tutorial is included.

Do you offer customer support or updates?

Yes. Every LX purchase includes email support from the team that built it, usually within 24 hours, for setup, customization and theme questions. Updates are included free. A brand-new theme would be a separate purchase.